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Novaerus Social Media Transition

Published 2022-03-04

Dear Novaerus partner,

Novaerus is WellAir's air cleaning device brand, fulfilling an integral role in WellAir’s mission to make the indoor world cleaner and safer.

During the past year, much work has gone into building out the WellAir story. Part of this development included the transition of NuvaWave into the WellAir company as a surface product solution. Elements of the transition included migrating the NuvaWave site onto WellAirSolution.com along with the social media accounts moving to WellAir. Novaerus U.S. has also transitioned while the Plasma Air transition is currently underway.

Our next step in this transition will be to merge Novaerus social media platforms with our WellAir platforms to align with our company’s holistic communication strategy and enhance our social media presence. To make sure the transition is smooth and effective; we will do the following:

  • Over the next four weeks, you will see cross-posting of WellAir branded content on the Novaerus social channels – with increased frequency as we get closer to the transition
  • We ask that all partners tag the WellAir social media pages (see page links below) and share the WellAir social media posts going forward
  • We ask that partners use the following hashtag examples when posting or sharing content (#WellAir, #ItsThatImportant, #CleanAir, #Defend1050, #Defend400, #Protect800, #Protect200, #NanoStrikeTechnology, #IndoorAirQuality)
  • Before the final transition, we will announce this update on all Novaerus social media accounts
  • During the final transition, all Novaerus social media accounts will have a pinned post at the top of each account urging followers to find the latest updates on the parent WellAir accounts


We intend to continue to use the Novaerus name/brand at the product level, however, all corporate communications and new marketing collateral will be branded WellAir going forward. please follow WellAir for the latest news and information about our Novaerus air-cleaning devices.

Contact

USA Headquarters
3540 Toringdon Way, Suite 200 Charlotte, NC  28277
1 866 508 1118
info@wellairsolutions.com

Ireland Headquarters
DCU Innovation Campus
Old Finglas Road
Glasnevin, Dublin D11 KXN4
+353 1 907 2750
info@wellairsolutions.com

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